3 Videos About SEO

Written on May 13, 2011 by in Articles

I’ve found these 3 videos about SEO. Why am I talking about SEO, well it’s an important topic to cover especially for all you web video producers out there.

I’ve written in the past about YouTube SEO. The right SEO can help your videos get found by more people and help you find out what people are searching for with keyword research. Over the years SEO has been given a bad wrap by people promising over-night solutions and quick fixes to help you rank. The most important thing to remember about SEO is to create valuable content from the keyword research you do. I hope you enjoy these 3 videos about seo and if you have any of your own favorite please feel free to post them in the comments.

Video SEO Basic from SEOMOZ
SEOmoz – SEO Software
This is a great video from the good folks over at SEO MOZ. This video is a great overview of Video SEO. One major point that is brought up in the video that I think people often forget is the text transcription of your video’s audio. This can be tedious to complete but relatively inexpensive to outsource and is just an added bonus for your readers, and also more data for the search engines to index.

Video SEO from Aaron Wall
SEObook.com is a great resource for anyone looking for a robust community to learn SEO. Aaron brings up an interesting point of posting your video content to your site first and then to YouTube. You will always rank better by posting videos to your site first because your website will benefit more from the link juice. Video sitemaps are a great way to host your videos on other video platforms such as Wistia, and still get the link juice (or credit) for having the video on your site.

Matt Liu – Lead Product Manager at YouTube Sponsored Videos
Matt has some great general advice for all of you web video producers out there. Remember the basic 3 title, description and tag.

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Dealing With On-Camera Anxiety Part 1

Written on January 1, 2011 by in Web Video Tips


On-camera anxiety can be a real problem for some people. I still get butterflies when I’m in front of the camera but there are a few way you can deal with these nervous feelings and get shooting web videos in no time.

Here are the key take-ways from the video:

Practice Makes Perfect

You have the luxury of re-shooting multiple takes. If you mess up—don’t worry—just hit the record button again.

Create an Outline, Don’t Use a Script

Outlines are great. They help you stay on message but still let you freestyle while your shooting your video. I personally don’t recommend using a script. I find they make you sound disingenuous and cold. Outlines let you stay personal.

Watch other presentations

Watching other people present is one of the single best ways to get better at shooting your own web videos. Learn from the pros, take notes about how they tell stories and what their tone is like. You can learn a lot by watching and listening. Below are some links to web videos that you can use for research.

TED talks – This is an outstanding resource. Required watching!

Man the Go – Great video blog series by Chris Brogan and Youtube users.

Chris Penn – Chris has a great personal style in all his videos. He is also very concise and gets to the point. I appreciate that.

Worry about not sharing, don’t worry about the equipment

Stop worrying that your video looks crappy or you wore the wrong shirt. Instead, you should be worrying that you’re not sharing your wealth of knowledge. Now get shootin!

I have a second part to this video that will be coming out in the next issue of my web video tips newsletter. In it I talk about helping your actor or actress deal with on-camera anxiety.

Want to receive my web video tips in your email? Sign up for my web video tips newsletter here.

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Bald Hill Kia TV Commercial October 2010

Written on November 10, 2010 by in News
Above is a new TV commercial produced by Visual Post for Bald Hill Kia.
Technical Notes
  • TV commercial was shot on a Canon 5D MKII and down-converted to standard definition
  • Secondary synced audio recording with shot-gun mic and digital recorder

Are you thinking about having a TV commercial produced for your business?

Give Patrick Hughes, Visual Post’s Production director a call today. 401-312-3409

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Follow Friday Video #34 With Bruce K. Garber

Written on October 22, 2010 by in Follow Friday Video

Bruce Garber from BruceKGarber.com was my guest this week on the Follow Friday Video.

Bruce’s Picks

My Pick’s

@hughesywhatsit

@BuzzFarmers

@amaaanda

Be sure to follow me on twitter @eastofprov.

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Blue Yeti USB Microphone Review

Written on September 23, 2010 by in Web Video Tips

The Blue Yeti Microphone is a great addition to anyone’s web video kit.

Here are the key take-aways from the video.

  • The Blue Yeti Microphone is USB powered so you don’t have to worry about having cords all over the place.
  • It’s great for doing screen-casts, webinars, and Skype calls.
  • It has four different pickup patterns so it’s very versatile.
  • The Yeti has an on-board headphone jack so you can monitor your microphone levels without delay.
  • It has a convenient “cough”/ mute button on the front of the microphone.
  • It also has a super long USB cable so you record audio where you’re comfortable.

Audio is sometimes more important than high quality video so get a decent microphone for your web video kit.

Want to receive my web video tips by email? Sign up for my web video tips newsletter here.

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TubeMogul Overview

Written on September 23, 2010 by in Web Video Tips

TubeMogul is a great resource for uploading your web videos to multiple online video platforms with a single upload.

Here are the key take-aways from the video.

  • Create your accounts on YouTube, Vimeo, Viddler and other online video platforms ahead of time. Have your log in credentials for all of these sites ready.
  • Don’t forget to add a link to your website in the description of your video, preferably in the beginning of the description.
  • TubeMogul has free and paid accounts. The free plan lets you deploy 100 videos per month.

Want to receive my web video tips in your email? Sign up for my web video tips newsletter here.

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Quick Video SEO Tips (Youtube)

Written on August 13, 2010 by in Web Video Tips

Here is a quick video where I detail the key points of Video SEO when using the online video platform YouTube. Most of these principles are universal so feel free to use these techniques and tips on other online video platforms.

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Thanks for Subscribing to My Web Video Tips Newsletter

Written on August 12, 2010 by in Web Video Tips

If you haven’t already signed up for my Web Video Tips Newsletter and you found this video by search engine, site map or curiosity. Feel free to subscribe now.

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Follow Friday Video #33 with Nick Brown

Written on August 12, 2010 by in Follow Friday Video


This weeks co-host is Nick Brown, Community Manager at Astonish Results.

Connect with Nick on Twitter: @InsuranceMHQ

Visit Nick’s blog: http://www.insurancemarketinghq.com/

Nick’s Picks

Pat’s Picks

I’m starting a new Web Video Tips Newsletter. It’s a bi-monthly newsletter filled with web video tips, articles, and strategies. I’m sharing all of my secrets! I’ll be sending out my first newsletter soon so be sure to subscribe now.

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Researching & Choosing a Video Production Company

Written on July 23, 2010 by in Articles

For small businesses having a video produced can be a expensive and nerve racking experience. It’s important that you work with a company that you are comfortable with. Do your homework and research the companies you might want to work with. Here are a few tips when researching companies.

Call up your potential video production company and ask them questions.
Here are a list of starter questions to ask:

  • How many years have you been in the video production business?
  • What types of video productions do you produce?
  • Are you insured?

From my personal experience I love it when potential clients contact me about working together. I want to make them comfortable and reassure them. So come up with your own questions and ask away!

The next step is to setup a meeting with the video production companies. This is a great way to get to know who you’ll be dealing with.

By the way if your interested to know how I would answer the questions above here are my answers.

• How many years have you been in the video production business?
Visual Post has been in the video production business for three years.

• What types of video productions do you produce?
At Visual Post we produce videos for all different types of mediums – web, television, presentations and other formats. Specific types of productions we have produced in the past are TV commercials, sales video, corporate video productions for conferences, introductory web video, and many more.

• Are you insured?
Visual Post is fully insured by EMC Insurance.

Do you have more questions for me? Feel free to give me a call 401-312-3409. I would be happy to answer all your questions.

Patrick Hughes
Co-Founder & Production Director at Visual Post, LLC

P.S. Are you interested in learning more about the TV commercial production process? Check out my TV Commercial Guide, it’s filled with great tips on how to produce your first TV commercial.

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